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(BONUS) Shaping AB Testing Culture with Key Phrases

🙋🏻‍♀️ Hello!

👏🏻 A Warm welcome for those who came from Growth Hacker Conference.

💻 I’m exploring virtual conferences and content creation for the first time! Two slides were omitted for time, but adopting this language is essential. Use these phrases daily to cultivate your desired A/B testing culture.

🚰 I’d deeply value your feedback or any growth hacking insights.

💬 Feel free to contact via email or X.

BONUS 1: AVOID THESE KEY PHRASES TO AVOID COMMON PITFALLS

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  1. I just know, based on __.
  • Fallacy callout 1: Trusting intuition over data overlooks data-driven insights, forfeiting chances to enhance customer understanding.
  • Fallacy callout 2: Past insights don’t always fit today’s context. In our rapid market shifts, innovative problem-solving technologies are crucial.
  1. This win proves the feature. Let’s ship 100%. & vice versa
  • Fallacy callout 1: Small tests don’t guarantee wide-scale success. Dive deeper into sub-segments; uplifts might not be universal.
  • Fallacy callout 2: One market’s success isn’t global. Experiments might reflect particular local or regional instances; ongoing data checks and retests are vital. Assessing effects quarterly discerns splash from tidal shifts.
  1. That’s always the way we’ve done it.
  • Fallacy callout 1: Sticking to tradition can hinder innovation and optimization. Embracing collaboration sparks unexpected breakthroughs.
  • Fallacy callout 2: Reluctance to change limits adaptability and growth. Welcoming diverse input can boost team efficiency and nurture collective ownership.

BONUS 2: USE THESE KEY PHRASES TO BRING THE CHANGE YOU WANT TO SEE

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EMBODYING PRINCIPLES OF EXPERIMENTAL CULTURE

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  1. I don’t know, but let me find out.
  • Affirmation 1 - Attitude: Admitting uncertainty encourages genuine knowledge-seeking and openness to new information.
  • Affirmation 2 - Location: Advocates for continuous learning and engagement with stakeholders to find the most informed solutions.
  1. You can’t always win, but you can always learn.
  • Affirmation 1 - Failure: Highlights that failures aren’t setbacks but opportunities for growth and understanding.
  • Affirmation 2 - Purpose of Knowledge: Endorses an approach that values capturing and updating human experiences over time.
  1. Don’t assume something is right just because you think it is.
  • Affirmation 1 - Decision Basis: Encourages making informed, open-minded decisions rather than leaning on past biases.
  • Affirmation 2 - Tools: Stresses the importance of using innovative methods for informed, data-backed decisions.