Experimentation 0-to-1

PlayStation | Sr Product Manager

I led product development for the internal ab testing tool, a platform to setup, run, and measure new service releases, and more. The vision was to enable data-driven decision-making at scale and accelerate innovation.

Overview

PlayStation delivers interactive entertainment through gaming consoles, software, and online services for 108+ million users globally. It offers a platform for gamers to experience immersive stories, engage in competitive play, and connect with a global community.

Problem

A year after the launch of PlayStation 5 console, these problems remain to deliver the best gamer experience:

• Usability to buy, play, socialize on the the PlayStation Network (PSN) services
• Technical agility to launch with silos of repetitive ab testing builds
• Divided understanding of business due to different measurement methods and metrics
• Iterative, owner mindset

Methodology

Link to details

Outcome

Launched experiments platform and amplified impact with education to achieve 20x business impact for 120M users

1. Developed internal experimentation platform with cross-functional teams,
including AI algorithms for search ranking, marketing promotions, new
product features, and user experience optimizations

2. Spearheaded program management to achieve 7% adoption and 5% avg lift to
KPI

3. Reduced operational overhead of experiment analysis from 4 weeks to daily
with standardized metrics

4. Evangelize via product reviews, demos, and communications to leadership
and business leads.